The AI sparkle is the new Intel Inside

The ✨ emoji that has come to signify “AI lives here” is the new Intel Inside sticker.

Nobody cares about your “AI Inside”. But they do care about menu and UI selections being replaced with a prompt box, and price increases when they don’t want AI features they can’t turn off.

Just make your stuff work better. That’s your USP. You don’t have to keep screaming, “Look Ma, we’ve got AI, too!”